| Consulting Services |
| Our interactive marketing consulting services help your company determine the best direction for your interactive marketing strategy. If your company is trying to recruit more business online, easily and inexpensively educate your customers, or find out more about what your customers want, then Blu Zeus consulting services are the perfect solution. |
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| Online Press Release Distribution |
| Keyword optimization and news release distribution to news search engines create a special kind of visibility for any website. Every month, 30 million web users find a wide variety of topics that interest them through all major search engines, including Google News and MSN, and other media outlets. By submitting keyword laden news releases, Blu Zeus can actually increase your overall reach on the major search directories and flood the web with YOUR publicity as stated by you. This also greatly increases the probability of traditional journalists finding, publishing, and promoting your brand through news copy. |
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| Email Press Release Distribution |
| Email press release distribution is the fastest known way to date and distribute publicity to targeted groups of people. When utilizing this service, Blu Zeus will either take an existing press release from your publicity director or craft one for you, incorporate keywords and search terms that collaborate with your existing website, and distribute your news release via email to a specified group of recipients who have elected to receive information from you. |
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| Search Engine Marketing Services |
| Did you know that 75% of all web traffic originates from a search engine? This entails altering META codes within the website, altering ALT tags, changing approved web copy (pending further approval) to suggest a different arrangement of buzz words and key phrases in order to attract search engines. Also, Blu Zeus will integrate any new SEO techniques into the website in response to current search engine changes, such as a change in how spider bots are currently reading content. This includes altering the website to compete directly with major competitors in their key phrase categories. |
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| Website Design and Development |
| A great website should be a valuable cornerstone in any marketing campaign. Websites are the only medium in existence that serve as a sales presentation for your company 24 hours a day, 7 days a week, all over the world at any given time. Whether your website serves a simple brochure function or it actually makes product sales online, it is absolutely crucial that it gives your customers exactly what they want in its presentation. In order to achieve this, it is crucial that you know how your target audience will expect to interact with your website and tailor it to meet their buying objectives. |
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| E-Learning and Envisioning Seminars |
| Did you ever wonder what new ideas and possibilities existed to promote your business? Every year companies make additional millions in profit with fresh, creative ideas in interactive marketing campaigns that drive a large volume of sales to a hyper-targeted group of customers. E-learning and envisioning will allow a Blu Zeus consultant to guide your company through which internet marketing trends create the "state of the art" for your industry. After your education and envisioning session is complete, you will understand what customers are available to you online, what their expectations are, how best to communicate with them and how to convince them to make a purchasing decision. |
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| Email Marketing and Promotions |
| Email marketing can have an amazing impact on any type of business, but especially in turning current customers into repeat customers. Email is a reliable way to cheaply test your current customer base to find out precisely what they are interested in, how they like to buy your goods and services, and a cost effective way to promote you latest products and services with an easy call to action. |
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| Viral Marketing |
| Viral marketing is the act of creating content that is so valuable that people pass it on to other people. Viral marketing causes consumers to transmit messages through word of mouth because of the educational or entertainment benefits. |
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| Webmercials and Rich Media |
| A webmercial is a TV commercial that is broadcast on your website and is especially created for viewing on the web. The advantage webmercials present over TV advertising is that it can be broadcast 24hrs/day and viewer traffic can be carefully tracked. |
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| Online Surveying and Market Testing |
| Interactive marketing is currently one of the most inexpensive means available to find out what your customers' interests are. Online surveying and email marketing can gauge product interest, and store the results and calculate the results in real time. The greatest benefit of interactive marketing testing is the results are never black and white as they are with traditional media such as direct mail. With traditional media, you either get a response or you do not. Electronic media allows your customers to show interest even if they do not make a buying decision, helping you better refine your message to that customer's interest. This will increase the probability of getting them to make a "yes" or "no" buying decision the next time around. |
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| Customer Fulfillment Consulting |
| When operating an e-commerce store, customer fulfillment is most likely the most important aspect of your e-business. Most business owners do not realize that 75% of the reason customers leave a company has nothing to do with the product. In today's fast paced environment, it is absolutely crucial that every promise made to your customer is fulfilled exactly as it was made. Having a pre-defined plan on how your online business will operate and manage customer service is crucial. Blu Zeus e-commerce consultants will guide your company through creating a brand new procedure that will assure every customer will be an avid repeat customer. |
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